Travis Kelce has been a high NFL star for a very long time. Nonetheless, within the final 12 months, the Kansas Metropolis Chiefs tight finish’s web value shot up. As soon as at about $40 million, it is now close to $90 million, identical as his teammate, Patrick Mahomes, who has gained the NFL MVP twice.
This leap is basically resulting from Kelce’s robust recreation play and a large new deal with the Chiefs. But, some say one other large push comes from his romance with Taylor Swift. The star singer, seen at NFL video games, has made Kelce extra identified, not simply to sports activities followers.
Travis Kelce sings at bar with out Taylor Swift in sight to seize the gang’s consideration
A giant cash increase
In October 2023, Kelce’s value was about $40 million. By mid-2025, that had greater than doubled. A giant a part of that was his two-year, $34.25 million contract in August 2024, the most important then for a decent finish. This deal had $17 million positive to come back. However Kelce additionally makes loads off the sphere.
In 2023 alone, he made $35 million from advertisements, signing with large names like Bud Mild and Nike. Pfizer gave him nearly $20 million, a deal that left many followers apparently shocked. With Swift by his aspect, his fame grew, and extra manufacturers wished to work with him.
Kelce is not nearly sports activities. He and his brother, Jason, run an enormous podcast known as “New Heights,” which acquired a $100 million cope with Amazon Wondery. He is additionally been in some exhibits, and even a film with Kevin Hart. He began Kelce Jam, an enormous music and meals occasion, and has put cash in drinks and a wellness model. He is additionally in trend with Tru Colours.
The “Taylor Swift Impact“
Kelce was already doing properly, however relationship Swift has sped issues up loads. The singer introduced new followers to the NFL video games, not only for the game however to see her too. She’s stated so as to add $5 million a 12 months to his offers. He is additionally change into a top-searched athlete, rising his social media accounts by 400%.
“He is on the high of two worlds,” stated a advertising head. “Swift’s large attain has taken him past simply sports activities.“
Their hyperlink even helped deliver extra younger girls to look at NFL, making advertisements value extra throughout Chiefs video games. Kelce has became a main advertising drive.
Chasing Mahomes carefully
Earlier than, Mahomes was the principle star in cash and recreation. His web value, from an enormous $450 million deal and different agreements with large manufacturers, was $90 million.
Now, Kelce has reached that too. Whereas Mahomes remains to be a high participant, Kelce exhibits that aspect strikes, fueled by fame and sensible strikes, can match sports activities success.
He isn’t stopping. With a brand new vital season coming and his fame excessive, he is setting the trail for what a contemporary star might be: an athlete, entertainer, investor, and icon.
And Swift? They’re nonetheless seen out loads, at occasions, and doing good collectively. Whether or not they keep collectively or half, Kelce’s spot as a high identify in America appears to be like agency. Some even say a wedding ceremony announcement may very well be taking place quickly… We must comply with carefully too
One factor’s clear: Travis Kelce did greater than catch footballs, he caught the large second.
