For a second, time simply stopped actually. In a video posted to the tennis legend’s social media, Serena Williams and her workforce look like in the midst of an organization assembly or possibly a glamorous backstage session when instantly, every little thing freezes. No person strikes. Not a blink. Not a breath. It is a type of blink and also you miss moments that looks like a glitch within the Matrix. And but, there is a objective behind it.
The video kicks off with Serena being prepped by her glam squad. Brushes sweep throughout her pores and skin, hair is being perfected, everybody is concentrated till a smartphone enters the body. As if on cue, your entire room halts in good sync. Serena included. The make-up brush lingers mid-stroke. A hair device is suspended within the air. Everybody holds their pose as if frozen in time. It is surreal, and truthfully, for a second, you are not even certain what’s taking place.
Then, with the subtlest digicam shift, movement returns. Brushes begin shifting once more. Folks resume talking. Serena flashes a slight smile. It is a type of uncommon moments that mixes efficiency, advertising and marketing, and character in a approach solely she and her workforce can pull off. What makes it extra fascinating is how coordinated the entire thing is. It feels clean and pure, however you may’t assist however surprise what number of takes it took to get it excellent.
It is also a refined nod to the larger mission Serena has embraced past the tennis court docket. Via her ventures like Serena Ventures she continues to push for feminine empowerment, constructing platforms for ladies to rise in enterprise, wellness, and tech. And her instance goes deeper at residence. Alongside her husband Alexis Ohanian, co-founder of Reddit, Serena is elevating two daughters with intention and objective. Alexis famously stepped down from Reddit’s board and offered his shares, saying he needed to guide by instance for his or her eldest daughter. Now, with two younger ladies at residence, that dedication to household and values runs even deeper.
The viral second wasn’t only for enjoyable it ties into the @wyn pop-up occasion Serena is selling in LA. “Mundo detente… @wyn pop-up est en sesin,” she posted. It is greater than a pop-up; it is a celebration of id, power, and presence. And this frozen-in-time stunt? An ideal solution to get folks to pause actually and take discover.
Serena Williams continues to win the hearts of her followers whereas setting an instance for her daughters and for a lot of ladies who dream of changing into moms with out dropping themselves within the course of, reaching their objectives, and discovering happiness alongside the way in which.
