JD Motorsports discovered themselves on the heart of a social media controversy throughout the NASCAR weekend at New Hampshire Motor Speedway. The stir was attributable to a publish that integrated the viral “hawk tuah” meme, which originated from a avenue interview the place a lady humorously described what drives males loopy, coining the phrase “hawk tuah.”
The publish featured an image of the “hawk tuah” girl alongside a picture depicting the damp situations on the speedway. The caption highlighted that the observe and qualifying periods had been rained out, and supplied updates on the positions of JD Motorsports drivers Armani Williams and Garrett Smithley.
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Though supposed to be lighthearted, using the meme on this context rapidly drew criticism and the publish was promptly deleted from the @JDMotorsports01 account.
Supervisor confronted the repercussions
But, the repercussions have been important, because the social media supervisor accountable, recognized by the deal with @RDorman19 on X, introduced his departure from the function.
JD Motorsports, which has been working since 1983 underneath the management of Johnny Davis, made it clear that the publish didn’t align with the corporate’s values, resulting in the swift motion in opposition to their social media supervisor.
“Properly boys, I went out on prime,” the supervisor famous.
“I have been faraway from JD socials, did not meet ‘his beliefs’. Needed to delete it.”