With 73 profession titles and 23 Grand Slam wins, Serena Williams has already cemented her standing as a tennis legend. However even off the court docket, she retains breaking new floor. From championing girls’s sports activities to being a hands-on mother, she’s at all times pushing the bounds. And in April 2024, she stepped right into a brand-new role-beauty founder. The American tennis icon launched her personal make-up model, Wyn Magnificence, designed for ladies on the go, similar to her. Quick ahead to at this time, and the corporate is already celebrating its first anniversary.
Serena Williams smashes a window with a tennis ball and energy swing
A Imaginative and prescient Six Years within the Making
For greater than six years, Williams had a imaginative and prescient for a magnificence model that mirrored her character and resilience. That dream become actuality when she partnered with The Good Glamm Group to deliver Wyn Magnificence to life within the U.S. Nevertheless, it wasn’t a simple collaboration. Good Glamm Group’s founder and CEO, Darpan Sanghvi, spent a whole yr convincing Serena to affix forces. The outcome? A magnificence model constructed for high-performance existence, that includes greater than 91 shades throughout ten merchandise for the face, lips, and eyes. Costs vary from $20 to $30, making them accessible but premium.
Extra Than Simply Make-up-A Dedication to Inclusivity
Wyn is not nearly makeup-it’s about inclusivity. The 23-time Grand Slam champion needed to create merchandise that labored for everybody. “I could not depend on make-up artists to have my coloration, and I needed to learn to do my very own make-up,” she shared. “I by no means discovered a pores and skin tint that I really cherished and really labored, so I knew I wanted to create one thing.”
Wyn Magnificence Turns One: A Celebration
To mark Wyn’s first anniversary, Williams is celebrating on Instagram. In her newest video, she invitations followers to a particular Wyn pop-up occasion in Los Angeles subsequent week. However greater than that, she shares why magnificence has at all times mattered to her.
“I like magnificence. I like something that has to do with magnificence,” she begins. “I at all times have, and once I was enjoying sport, I favored to try to glam up as a lot as I can in a tennis match, which you actually cannot since you’re sweating your complete time. I at all times did my finest whether or not it was via equipment, via eyeliners, and lipsticks.”
Magnificence for Lively Life
The 43-year-old is especially pleased with making a magnificence line that matches lively existence, particularly for mothers like her. “We actually needed to create a magnificence line that was for lively folks that would final a very long time. And it is vegan and cruelty-free. All that stuff is tremendous vital to me. Truthfully, I really feel like I am extra lively now than once I performed tennis.”
Within the video, she additionally provides a fast have a look at her journey routine, packing her suitcase whereas making use of Wyn merchandise. She indicators off with a playful, “Be there or be sq..”
Enjoyable Truth: Serena Is not the Solely Tennis Star in Magnificence
Serena Williams is not the one tennis star making waves within the magnificence trade. Naomi Osaka launched Kinlo, a skincare model, in 2021.
