Diletta Leotta, a well-known soccer reporter for DAZN, has seen how the Institute of Promoting Self-Self-discipline has censored the commercial she starred in for U-Energy for transmitting a message incompatible with the rules of respect for the dignity of minors.
The advert, which has been accused of “sexualizing the gaze of a kid”, violates article 11 of the Code of Self-Regulation of Business Communication, which regulates the safety of kids and adolescents.
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Article 11, in its up to date model in pressure from October 30, 2024, is obvious: “Representations of behaviors or attitudes that are likely to sexualize kids, or topics who seem like such, are prohibited.”
“The physique of a girl is centered with a shot from under and the look of need is that of a kid”
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Within the advert that includes Diletta Leotta, the media-savvy spouse of goalkeeper Loris Karius (Schalke 04), she says in a voiceover “the primary time you have been speechless. Let your self be shocked as soon as once more” whereas performing in a miniskirt on stage.
Blogger Selvaggia Lucarelli complained that “U-Energy’s advertisements have all the time been ugly, with that 90s style of insinuating intercourse. However this time it goes a step additional: it places the physique of a girl within the middle with a shot from under, in an inguinal miniskirt, and the look of need is that of a kid.”
