Since Lando Norris was introduced as a part of British Vogue’s upcoming October 2025 concern, F1 trend has been talked about throughout the paddock and on social media. But, this combine will not be new, as journal tales that includes Components 1 drivers have lengthy formed this connection.
F1 has at all times captured the creativeness – not solely on race weekends, however on cinema and tv screens, crimson carpets and the pages of probably the most prestigious trend magazines. As soon as reserved nearly completely for fashions, movie stars or musicians, trend journal covers have develop into a stage the place tradition is formed and developments are set, and F1 is firmly a part of that dialog.
From Vogue to GQ, listed here are among the most iconic F1 x trend journal crossovers – and the tales behind them…
Lando Norris: British Vogue, October 2025
If any driver has been within the highlight this yr, it’s Lando Norris, contending for his first Drivers’ Championship and the fascinating head-to-head battles with workforce mate Oscar Piastri at McLaren. Norris has additionally stood out for his more and more distinctive trend decisions throughout paddock walks, displaying a mode evolution since his debut that now brings to thoughts a contemporary James Dean, as seen in Vogue’s October concern.
Shot by Sean & Seng and styled by Gerry O’Kane, the portraits present one other aspect to the motive force, reflecting his charming character. We see Norris in a cropped Jil Sander knit, suited and polished in Yves Saint Laurent by Anthony Vaccarello, or in an outsized, shirtless Ferragamo go well with.
Shot within the environment of the McLaren Expertise Centre, the characteristic features a vintage-inspired second – that includes Ayrton Senna’s MP4/4 McLaren – with Norris wearing a Courreges general and a Balenciaga helmet.
Lewis Hamilton: Vogue’s MET concern 2025 and GQ
Few drivers declare trend’s pole place like Lewis Hamilton, with signature paddock walks showcasing appears from each established trend homes and emergent designers. The seven-time World Champion is a world type icon, a standing cemented additional with every journal cowl look.
Essentially the most iconic one to this point? Vogue’s Might 2025 concern, at the side of the Met Gala. Hamilton was a part of 4 special-edition covers devoted to every co-chair, making him one of many few athletes ever to have held that function.
Styled by Ib Kamara and Eric McNeal, the duvet anticipated the Gala’s theme, ‘Superfine: Tailoring Black Type’, with Hamilton embodying the Black dandy in a Ferragamo go well with and Off-White bow tie – the prelude to his now-iconic Wales Bonner ivory look.
Additionally this yr, he shared a three-cover sequence with Damson Idris and Brad Pitt for GQ’s Summer time 2025 concern, selling F1: The Movie, mixing streetwear and luxurious. He additionally starred in GQ’s International Creativity Awards 2024 version, sporting Dior Males, highlighting his affect past racing.
Max Verstappen: GQ (2022), TIME (2023) and Safari (2025)
Though not essentially referred to as a “fashionista”, the four-time World Champion has made his mark starring on main covers. In late 2022, after securing his second world title, Max Verstappen was named GQ Athlete of the Yr and featured within the GQ Males of the Yr concern.
The characteristic showcased him in his racing gear, in addition to in designer appears by Prada, BOSS and AlphaTauri, underlining his simple method to trend whereas discussing his all-or-nothing driving mentality.
In 2023, Max appeared on the duvet of TIME journal as one of many 100 most influential individuals globally, and this yr, his affect stretched to Japan, with a starring cowl for Safari, a number one males’s trend and way of life journal.
Oscar Piastri: Esquire Australia, July 2024
Now not a promising rookie and as a substitute already contending on the entrance with McLaren, Oscar Piastri earned his first trend characteristic with Esquire Australia throughout his second F1 season in 2024.
Piastri was the digital cowl star for July 2024, already tipped as a future champion. Following a minimal and understated type, the Aussie wore Armani, Burberry and Yves Saint Laurent by Anthony Vaccarello, reflecting his extra easy-going character.
Carlos Sainz & Charles Leclerc: GQ (2022) and Vogue Italia (2024)
In September 2022, ex-Ferrari workforce mates Carlos Sainz and Charles Leclerc appeared collectively on British GQ’s cowl, styled in a mixture of Ferrari and Armani (the team’s official fashion partner since 2021) and the drivers’ personal racing gear – gloves, helmets, and balaclavas – merging motorsport with excessive trend.
Two years later, in Might 2024, they turned heads on the Might concern of Vogue Italia alongside supermodel Irina Shayk. Shot at Ferrari’s non-public Fiorano take a look at observe, the duvet merged trend and motorsport heritage in a means not often seen earlier than.
Fernando Alonso: GQ Spain, 2023
Lengthy earlier than his look on trend covers, Fernando Alonso had been crafting his own style in the paddock. Lately, he featured in GQ Spain’s Males of the Yr concern, the place he spoke about his previous and future in F1 with Aston Martin.
The styling mixed Hugo Boss leather-based with objects from his personal Kimoa x Aston Martin line, showcasing him as each an athlete and an entrepreneur.
Vainness Truthful and the ‘Netflix impact’, 2022
Again in 2022, Vainness Truthful devoted a characteristic to how Netflix’s Drive to Survive was catapulting F1 to the highest of the charts, bringing an explosion of fandom, notably within the US. The editorial introduced collectively Pierre Gasly, George Russell, Lando Norris, Daniel Ricciardo and Esteban Ocon in vibrant, tailor-made appears – a world away from their paddock uniform.
Styled in manufacturers resembling Saint Laurent, Armani, Hermes and Gucci, every look mirrored the drivers’ personalities whereas presenting them like pop stars moderately than athletes, capturing the‘Netflix impact’ and underlining the game’s crossover into up to date popular culture.
Zhou Guanyu: Harper’s Bazaar China, 2025
Throughout his time with Kick Sauber, Zhou Guanyu persistently lit up the paddock together with his artistic matches, and has additionally been Dior China’s ambassador since 2023, showing on a number of journal covers. Now Ferrari’s reserve driver, Zhou appeared on the duvet of Harper’s Bazaar China in an editorial that caught followers’ consideration with its putting imagery.
