After dominating the world of MMA, UFC CEO Dana White is making an attempt out his luck in a brand new sport: boxing.
On Wednesday, Turki Alalshikh, the chairman of Saudi Arabia’s Common Leisure Authority, introduced the creation of a brand new boxing promotion alongside TKO. The chief management will likely be helmed by White himself and WWE president Nick Khan.
Talks relating to a brand new boxing promotion had been swirling for months, and whereas a brand new title wasn’t not unveiled, it did announce plans to carry its first occasion in 2026 and have a “extremely structured system to develop new expertise from all over the world, together with athlete combines and academies.”
In a video uploaded to X, White may be heard saying: “BOOOOOOM!!!!! Boxing right here we come. What’s up guys, we’ve signed a deal. We simply began a brand new boxing league with Turki. We completely love the game of boxing.” “
BOOOOOOM!!!!! Boxing right here we come pic.twitter.com/XBRBT5mr3P
? danawhite (@danawhite) March 5, 2025
From there, Turki Alalshikh provides: “I give the flag of boxing to the most effective man who can deal with it. We’ve got a troublesome job now, however I’m positive he will likely be delivering to the folks and the followers an impressive league and get boxing nice once more.”
White completed by including: “The mannequin is confirmed to ship the fights that the followers need to see. The very best will struggle the most effective and the fighters will proceed to maneuver up the rankings and turn out to be world champions.”
What we all know in regards to the new boxing promotion
The league will likely be run by a partnership with chairman Turki Alalshikh and Sela, a subsidiary of Saudi Arabia’s Public Funding Fund.
Boxers could have entry to the state-of-the-art UFC Efficiency Institute, which has places in Las Vegas, Mexico Metropolis and Shanghai. As for the in-arena expertise and worldwide broadcasts, that will likely be dealt with by TKO’s workforce.
In the present day marks a brand new chapter in boxing historical past. I am thrilled about this nice partnership with these I take into account the most effective for the game. Collectively, we’ll elevate it to new heights. pic.twitter.com/uuXhpDYffy
? TURKI ALALSHIKH (@Turki_alalshikh) March 5, 2025
The brand new judging standards is not recognized but, although the brand new league will look to reimagine how boxing is considered all through the world.
Payouts aren’t recognized presently both, although The Riyadh Season payouts have been sizeable.
