Based in 1750, French leather-based establishment Au Dpart companions with PSG and basketball icon/Kevin Durant (a PSG minority proprietor since his 2024 Paris Olympic gold) to drop a travel-focused capsule. The collab celebrates Durant’s function in bridging PSG’s Paris roots and U.S. progress technique – together with potential NBA growth.
The gathering reimagines Au Dpart’s signature items: the Tote No.55 options diamond-monogram jacquard with racing stripes; the modular Sq. Pouch 26 adapts crossbody/shoulder/handheld put on; and baggage tags bear “FROM D.C. TO PARIS” – a nod to Durant’s hometown and PSG’s base.
Streetwear Synergy
Concurrently, Durant’s media firm Boardroom unveils a separate PSG capsule: varsity jackets (detailed with Capitol/Eiffel Tower embroidery), cherry blossom-themed jerseys, co-branded basketballs, and customized Nike Air Drive 1s – all echoing the “D.C. to Paris” motif.
Each collections merge PSG’s purple/blue/white palette with luxurious finishes: Au Dpart’s vegetable-tanned leather-based contrasts Boardroom’s technical materials. Shared symbols embody Durant’s dribbling silhouette, co-branded logos, and dual-city iconography.
The leather-based items launched June 16 at PSG’s LA pop-up, Fanatics Fest NYC, and Au Dpart boutiques/on-line. Boardroom’s attire debuted completely at Fanatics Fest (on-line TBA), with each traces concentrating on U.S. luxurious and sneakerhead markets through the Membership World Cup highlight.
This triple-collab transcends merchandise – it is a cultural handshake. Durant’s involvement as investor and collaborator accelerates PSG’s stateside ambitions, whereas Au Dpart good points avenue cred, proving soccer’s luxurious potential extends past jerseys.
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