
“The battle recreation awaits!” Conor McGregor proclaimed to his hundreds of thousands of social media followers on Tuesday, whereas retailers pulled merchandise linked to him from cabinets, murals of him have been erased and types introduced they’d reduce ties.
It adopted a 12-person jury in Dublin discovering McGregor responsible of sexual assault in a civil case introduced by Nikita Hand, who accused him of raping her at a Dublin lodge in December 2018. She was awarded practically €250,000 (£208,000) in damages. In a social media submit, McGregor stated he would attraction the choice.
Ms Hand’s case was one in every of a number of authorized points and controversies that McGregor, one in every of Eire’s most well-known athletes, has confronted over the previous few years.
In 2018, he was arrested in New York for throwing a metallic dolly on the window of a bus which had a bunch of Final Preventing Championship (UFC) employees and athletes on board. A yr later, he was convicted and fined €1,000 (£850) for punching a person who rejected his supply of a drink in a Dublin pub.
Some commentators argue that help for McGregor inside Eire, the place he had been regarded as a trailblazer, has been dwindling for a while – however the shift after Ms Hand’s civil case was seismic.
Inside per week, lots of of supermarkets in each the UK and Eire eliminated manufacturers related to him. Proximo Spirits, the corporate that purchased McGregor’s Correct No Twelve whiskey model in 2021, stated it didn’t plan to make use of his title or likeness in its advertising going ahead.
IO Interactive, the creators of the Hitman online game, stated it could stop its collaboration with McGregor in gentle of the courtroom ruling. Eire’s Nationwide Wax Museum additionally stated it removed its figure of McGregor two weeks ago.
He constructed his model on his patriotism and brash persona. However the controversies surrounding him have turned some former supporters towards him and change into an growing distraction from his profession.
Petesy Carroll, a blended martial arts (MMA) journalist, credit McGregor and his crew for bringing MMA to Eire, however says they’ve “additionally destroyed it as a sport right here”.
Now, after the civil case, it’s unclear what comes subsequent.
A divisive determine

McGregor’s rise to sporting stardom has usually been described as a rags-to-riches story. As a youngster, residing in Lucan, Dublin, he give up his job as an apprentice plumber to pursue a profession in a sport that was comparatively unknown in Eire.
“The Irish mentality is while you’re completed faculty, when you’re not going to varsity or something you should get a job right away. There’s no chasing your desires,” he stated in a 2013 interview with RTÉ’s Late Late Present, the place he was 24 years previous and nearly unrecognisable.
The brash, assured, boisterous traits his “infamous” model is now synonymous with have been untraceable.
“I assumed I may do one thing with my life. I knew I had the flexibility to make it on this recreation,” he stated.
Carroll, who has been protecting McGregor for the reason that starting of his profession, says McGregor burst on to the mainstream at a time when Eire was grappling with the affect of the 2008 recession.
“There aren’t any alternatives, everyone’s leaving for Australia or Canada, and right here’s this man saying ‘No, be proud to be Irish. It’s cool to be Irish,’” Carroll says.
“I used to suppose this man, it’s nice, he’s the identical age as me, I’m a university graduate, I’ve walked out of faculty into a rustic that can’t afford me any alternative, and right here’s this man blazing a path.”
McGregor made his UFC debut in Stockholm in 2013, aged 25, defeating Marcus Brimage and successful a knockout of the evening award, which got here with a $60,000 bonus. In a press convention after the occasion, McGregor stated it was the very best second of his profession but.
“I didn’t have cash earlier than this,” he stated, “I used to be amassing €188-a-week off the social welfare, and now right here I’m with a 60 G’s bonus after which my very own pay.”
Carroll says cash modified McGregor’s life “to the purpose that everybody stopped treating him like a human”.
“Everybody panders to him,” he provides.

In 2015, McGregor beat Chad Mendes within the interim featherweight championship. The bout attracted a sold-out crowd of greater than 16,000 at an area in Las Vegas.
“Individuals don’t give him credit score,” Luke Keeler, an expert boxer from Dublin, says of the win. “It was a huge effect that he made. He was devoted and had nice perception on the time.”
By then, it was clear his fame – and checking account – was reaching new heights.
One of many greatest moments in his profession got here later that yr, when he defeated José Aldo to win the featherweight title. His first loss was towards Nate Diaz in 2016. A rematch a number of months later, which McGregor received, bought a record-breaking 1.6 million pay-per-view buys.
That yr, on the US chat present Jimmy Kimmel Stay, McGregor was requested at what age he realised he was good at preventing. “I’m Irish, we’re all good at preventing,” he instructed Kimmel. “The place I come from, the place I grew up, you needed to be conscious, you had to have the ability to defend your self, in order that’s how I bought into it.”
Again on residence soil, McGregor was named Sportsperson of the Yr on the RTÉ Sport Awards. Sinéad O’Carroll, an Irish journalist and editor who lined the current trial, says this was seen as a “outstanding feat” because it occurred in the identical yr because the Olympics and Eire’s Euro 2016 victory over Italy.
“It was divisive although,” she provides. “Some folks thought that he wasn’t a lot a sportsperson, that he was extra a star and folks appeared as much as him due to his perspective and his fame.
“He’s by no means been a really clear-cut, common determine in Eire, however he would have been a part of that institution, successful that award, being invited onto the Late Late Present and would have been extremely regarded for his feats within the cage, if nothing else,” she says.
Carroll, the MMA journalist, says it was round this time McGregor “began displaying everybody who he was”.
“It was form of like a type of moments while you’re like, ‘oh, he’s what we expect he’s’.”
‘Misplaced the run of himself’
His subsequent bout was with Eddie Alvarez, beating him to change into the primary fighter in MMA historical past to carry belts in two weight divisions concurrently.
McGregor stepped away from the UFC in 2017, spending a lot of that yr campaigning for a boxing match with Floyd Mayweather. He fought Mayweather in August of that yr, having confronted accusations of racism throughout the promotional tour, which McGregor rejected. Mayweather stopped him within the tenth spherical.

Ms O’Carroll says some folks didn’t just like the antics within the lead as much as the battle or the blending of genres from MMA to boxing.
“However he nonetheless would have had an enormous help base, and I do not forget that battle. It was in the midst of the evening, however big numbers of individuals would have gotten up within the morning to observe it and it could have been headline information,” she provides.
Carroll says the Mayweather battle marked a change in McGregor’s behaviour.
“He turned an icon and he earned a lot cash, I do not suppose he needed to be as invested,” he says. “He turned a spectacle.”
McGregor returned to the Octagon in October 2018 – two months earlier than the evening when a jury discovered he had assaulted Ms Hand – and misplaced to Khabib Nurmagomedov.
He has not fought since 2021, however in an announcement on Tuesday, he indicated that he was making ready for his return.
“It was wonderful what he’d performed [in sport],” says Keeler, the boxer.
“However he misplaced the run of himself… I don’t suppose he had any function fashions or anybody he was prepared to take heed to. I believe that was his downfall. Nobody may truly inform him to cop on.”
BBC Information has approached McGregor for remark for this story.
‘Aid’ over verdict
Ms Hand, a 35-year-old hair colourist, made an announcement to Irish police in early 2019 alleging McGregor had raped her. After an investigation into the declare, police referred the case to Eire’s Director of Public Prosecutions (DPP).
Irish media reported on the allegations with out naming McGregor, however information studies revealing him because the suspect emerged within the US a number of months later. The DPP determined to not criminally prosecute McGregor resulting from inadequate proof.
Ms Hand then took civil motion towards McGregor, suing him for damages for assault. Her lawsuit additionally alleged that McGregor’s pal, James Lawrence, assaulted her by having intercourse together with her with out her consent.
The jury discovered she had been assaulted by McGregor, however not by Mr Lawrence.
Dr Daniel Kane, a gynaecologist and forensic examiner, instructed the courtroom how he had to make use of forceps to take away a tampon Ms Hand stated she had been carrying on the evening of the assault, which had been “wedged inside”. A paramedic who examined Ms Hand on the day after the alleged assaults stated she had not seen a affected person as bruised as Ms Hand was in a very long time.
McGregor stated he and Ms Hand had athletic however consensual intercourse.
The Dublin Rape Disaster Centre (DRCC) says calls over the six hours after the decision was delivered surged by 150%.

Rachel Morrogh, DRCC’s chief govt, says that given the case concerned McGregor, a world movie star, curiosity was excessive and information reporting inside Eire was “barely totally different”.
“There was rolling information protection, dwell updates from the courtroom, and it was essentially the most learn information objects in lots of our nationwide media platforms,” she says.
“It meant that the survivors and victims of sexual violence couldn’t actually keep away from this information – it was all over the place.
“That features throughout social media as nicely, and on social media folks have been giving their very own views and interpretations of what was occurring in courtroom. That was troublesome for those who we work with.”
Many individuals known as to congratulate Ms Hand, she says, including: “A lot of them have been simply expressing aid on the verdict, and others have been calling as a result of they have been both contemplating taking a authorized case or have been in the midst of one themselves.”
After the trial concluded, journalists swarmed round Ms Hand as she made an announcement outdoors the courthouse. She fought again tears as she spoke, however her voice grew stronger as she instructed journalists she hoped her story would encourage all sexual assault victims to talk up, “irrespective of how afraid you could be”.
“You have got a voice, carry on preventing for justice,” she stated.
Ms Hand’s case has challenged perceptions in Eire round how sexual assault victims ought to behave, Carroll says.
“We’re having rather more nuanced conversations, I really feel, in Eire about this. It truthfully seems like a cultural milestone.”
Now, a health club in Corrandulla, Galway, paints over a mural imprinted on its partitions since 2016 depicting McGregor, the Irish tricolour behind him, along with his fists punching the air.

“With the courtroom ruling final week, I used to be truly within the automobile driving and it got here on the radio and I right away simply rang a few my employees and was like ‘okay, we’ve got to take that down,’” Gary Scully, the proprietor of Scully Health, says.
A video of Mr Scully’s employees brushing white paint over the art work went viral. He says the response has largely been optimistic, however some disagreed with the transfer.
“A few of them are like, ‘Typical Irish, construct somebody up and the second they’ve a wobble, knock them down.’ However I believe the case and the ruling was a bit greater than a wobble,” he says.
He says McGregor is “now not a job mannequin to most of the people” after the ruling.
“Individuals need nothing to do with him, they don’t need to see him, they don’t need something to do with placing cash his method. The best way he’s behaved is simply completely horrible,” Mr Scully says.
“He seems like he’s above the legislation, and now it’s proved he isn’t.”