Mattel® introduced right now that its iconic Barbie® model is introducing a LeBron James Ken® doll, the basketball legend, creator, activist and philanthropist. The launch, in partnership with the LeBron James Household Basis, is a recognition of the athlete’s optimistic affect on tradition, fashion and group.
Over time, Barbie has partnered with essentially the most inspiring feminine function fashions in historical past and from world wide to assist unleash the limitless potential of each woman. Nonetheless, the Barbie film sparked a world cultural phenomenon that has re-contextualized the Barbie universe, together with Ken. In 2025 and for the primary time, the model is introducing the Barbie Signature Kenbassadors Assortment, a brand new collection that celebrates those that encourage and contribute to a greater world for all. This launch comes within the run-up to Ken’s sixty fifth anniversary in 2026.
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“Ken has been Barbie’s finest buddy and help for a very long time,” mentioned Krista Berger, Senior Vice President of Barbie and International Head of Dolls, Mattel. “We’re thrilled to supply followers a brand new presentation of Ken that celebrates LeBron as a task mannequin, his iconic standing, his lasting affect on tradition and his dedication to setting a optimistic instance for the following era to succeed in their limitless potential.”
“As a toddler, I used to be lucky to have function fashions who not solely impressed me, but in addition confirmed me what is feasible by way of arduous work and dedication,” mentioned LeBron James. “Now, as an grownup, I perceive how very important it’s for younger folks to have optimistic figures to look as much as. That is why it is an honor to companion with Barbie to launch the LeBron James Kenbassadors doll. It is a possibility to acknowledge the highly effective affect of function fashions who instill confidence, encourage desires and present youngsters that they can also obtain greatness.”
LeBron James labored intently with the Barbie workforce to customise the outfit for his doll. The patches on his varsity-style sports activities jacket reference milestones in his life, together with a “We Are Household” patch in honor of the LeBron James Household Basis, a 23 patch representing his iconic jersey quantity and an Ohio patch in honor of his hometown. The doll additionally incorporates a T-shirt from his basis, high-top Nike Terminator sneakers, Beats headphones, sun shades, a fanny pack, a watch and his everlasting “I Promise” wristband.
Though LeBron James is understood for his revolutionary contributions on the basketball courtroom, he’s additionally well-known for being a cultural curator and trendsetter. The LeBron James doll not solely encompasses his signature fashion but in addition embodies his stature, being two centimeters taller than the usual Ken doll. For this launch, a completely custom-made packaging has been created, in a bigger field. The Barbie Signature LeBron James Kenbassadors doll will likely be out there this spring
With the intention of inspiring the limitless potential of each youngster, the Barbie model has determined to make a donation to the LeBron James Household Basis to assist create generational change for youngsters and households in James’ hometown. The muse was created by LeBron to additional its mission of enhancing the area people in Akron, Ohio, by offering help to households by way of schooling, housing, healthcare and job coaching. These life-changing sources, mixed with the inspiration’s “We Are Household” philosophy, come collectively to redefine the idea of household and group.
“For the inspiration and the households we help, that is a lot greater than a doll. It represents the truth {that a} youngster from wherever could make a distinction,” mentioned Michele Campbell, Govt Director of the LeBron James Household Basis. “We’re extremely honored to companion with Barbie to proceed inspiring the following era and have a good time LeBron’s unwavering dedication to his group represented by way of the LeBron James Kenbassadors doll.”
