Usher and different Tremendous Bowl performers can nonetheless make a large revenue from the sport, regardless of the wage being so much decrease than most would suppose.
LAS VEGAS — Usher is likely one of the most celebrated R&B artists on the earth, with a just-released album and an upcoming nationwide tour.
And he performed on the Super Bowl for mainly free.
That is proper, without cost.
That is as a result of the Tremendous Bowl performers don’t really get paid by the NFL to perform. Not one of the performers slated to participate within the huge recreation — Usher, Reba McEntire, Submit Malone and Andra Day — will take dwelling a wage for the day’s work.
However regardless of not getting a paycheck for the efficiency, Usher and the opposite Tremendous Bowl performers can nonetheless make a large revenue from the sport. This is how:
How a lot do Tremendous Bowl halftime performers make?
Even with no test from the NFL, performers can nonetheless get huge publicity from their halftime present singing, which results in an uptick in music gross sales and streaming.
Final yr’s present featured Rihanna’s iconic efficiency whereas pregnant. She, like a long time of halftime artists earlier than her, noticed a large bounce in music gross sales after the efficiency was watched by an estimated 115 million people — the most-watched tv occasion in U.S. historical past.
Based on data compiled by Forbes, Rihanna’s digital album gross sales climbed by 301%, whereas digital tune gross sales surged by 390%.
The identical factor occurred in 2022, when 5 separate performers — Mary J. Blige, Snoop Dogg, Dr. Dre, Kendrick Lamar and Eminem — sang. All of them noticed a surge in music gross sales after their efficiency was watched reside by an estimated 103.4 million people.
Snoop Dogg and Blige, who both released albums days before the Super Bowl, noticed the very best features, with streams of their music leaping to 143% and 132% from pre-game ranges respectively, in line with Billboard.
And that final half is the place the similarities to Usher actually start.
Usher additionally launched an album proper earlier than the Tremendous Bowl, probably hoping the huge viewership for his Feb. 11 set will translate to extra album gross sales.
“Coming House” is Usher’s first solo album in eight years. It dropped Friday, Feb. 9, simply two days earlier than the large recreation.
He is additionally planning a live performance tour throughout the U.S. to assist the album.
How a lot does the Tremendous Bowl halftime present value?
Though they will not be placing up huge cash for performer salaries, the NFL nonetheless has a hefty invoice paying for the bills of the halftime present manufacturing yearly.
Even for a set that normally lasts round quarter-hour, it is arguably one of the crucial costly performances to televise. Each mild, firework or particular impact can add hundreds of {dollars} towards the ultimate invoice.
That closing tally can typically be within the tens of millions of {dollars}. For instance, Esquire reports that the 2020 performance by Jennifer Lopez and Shakira value $13 million to placed on. Yahoo Finance calculated Lady Gaga’s 2017 set cost a pretty penny as well: over $10 million.
The Weeknd, who carried out in 2021, probably offset a few of his streaming earnings as a result of he reportedly dropped $7 million of his personal cash for the efficiency, and though the NFL has not confirmed the entire price ticket, Forbes estimates the present might have value as a lot as $20 million.
NFL vp of communications Brian McCarthy told Newsweek in 2022 that the league would not pay halftime performers an “look charge, however the artists are certainly paid union scale.” However Newsweek reported that below the union settlement that will’ve been about $1,000 a day for the Jennifer Lopez and Shakira Tremendous Bowl present.
Do different Tremendous Bowl performers receives a commission?
Even with out Usher, the lineup for the Tremendous Bowl is stacked with expertise.
Earlier than kickoff, Reba will sing the nationwide anthem, Submit Malone will carry out “America the Stunning” and Andra Day will give a rendition of “Raise Each Voice and Sing.”
The NFL covers journey bills for the artists, which is doubtlessly an necessary plus when Las Vegas’ private plane parking situation is expected to be completely packed.
However apart from journey and manufacturing prices, the entire performers singing on the Tremendous Bowl without cost. Whether or not they see a lift in gross sales after the very fact, effectively, that is as much as the followers.
