Andy Murray has all the time been a person of surprises. From his historic Wimbledon victory in 2013 to his heroic return to skilled tennis after hip surgical procedure that threatened to prematurely retire him, the Scot has proven unbreakable resilience. However now, along with his sporting profession over, Murray has completed the surprising once more. He has change into the face of a potato model.The three-time Grand Slam champion and winner of greater than 50 million euros in prize cash has signed a cope with Albert Bartlett, a famend Scottish farming firm, to be the ambassador for its new promoting marketing campaign. The purpose, in response to the model itself, is to advertise a wholesome way of life via sport and a balanced weight-reduction plan.
From the Wimbledon grass to the sphere
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The information has taken the tennis neighborhood and its hundreds of thousands of followers all over the world abruptly. Whereas it is not uncommon for former athletes to enter the enterprise world, few imagined that Andy Murray’s subsequent step after retiring from the circuit (and after his transient stint as Novak Djokovic’s coach) could be linked to a product as on a regular basis as potatoes.
“I am excited to companion with Albert Bartlett to indicate the significance of a balanced weight-reduction plan and energetic way of life to communities throughout the UK,” Murray stated after the deal was introduced. “I used to be fortunate throughout my early days as a participant to have entry to the gear and amenities wanted to play and develop, and as my profession progressed, to have the perfect dietary and coaching recommendation out there,” he added.
This isn’t Murray’s first enterprise enterprise. The Scot has beforehand invested in startups, gyms and even launched his personal line of sportswear. His focus has all the time been on wellness, sport and bodily and psychological well being. The partnership with Albert Bartlett reinforces that dedication, however provides it a brand new twist, as it’s about taking that message via on a regular basis meals.
