Each manufacturers are devoted to elevating the fan expertise by combining the thrill of world-class racing with the famend sense of humour of KitKat and custom of sharing breaks. Extra particulars on the brand new partnership will likely be launched in the end.
Emily Prazer, Chief Industrial Officer at Formulation 1, mentioned: “We’re delighted to have such a universally recognised and enjoyable model as KitKat becoming a member of us as a associate. They’re universally liked and we will’t wait to see the implausible experiences they’ll be bringing to our followers on the monitor and the brand new audiences they’ll introduce to the game.”
Bernard Meunier, Head of Strategic Enterprise Items and Advertising and Gross sales at Nestlé, mentioned: “Formulation 1 is a worldwide phenomenon with a quickly rising, numerous fanbase, particularly amongst youthful audiences. With its world attain and packed schedule, F1 gives KitKat the right platform to remind everybody to find time for a break.
“We’re excited to carry our signature sense of enjoyable to this thrilling sport and to create memorable experiences for followers world wide.”
