If on the sector Cristiano Ronaldo continues to be searching for the 1,000-goal mark, in addition to reaching his 700th membership victory, off the sector he continues to make historical past. Based on a research by IPAM (Portuguese Institute of Administration and Advertising and marketing), the ‘CR7 model’ reached a file worth of 850 million euros in 2025.
Based on the research, this worth comes with a mixture of 28 variables distributed in six dimensions: earnings, media, social networks, achievements, social affect and influence. To all this should be added the a part of Al-Nassr’s possession that he has had for the reason that renewal of his contract and whose worth is skyrocketing.
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“Cristiano Ronaldo is the most important advertising phenomenon within the historical past of world soccer. Expertise, numerous coaching and repetition, distinctive self-discipline mixed with a novel strategic picture positioning,” says Fabio Wolff, managing companion of Wolff Sports activities.
Cristiano is, off the sector, what Pele was on it
“Cristiano Ronaldo is a sporting icon, in reality, we are able to say that he’s a reference in world leisure. His viewers figures are big, this is because of a mixture of things, and considered one of them is the truth that he’s extremely skilled in every thing he does, which clearly interprets into file numbers in each sense,” says Ren Salviano, CEO of Heatmap and sports activities advertising specialist, who attracts contracts between manufacturers involving sports activities professionals.
“Cristiano Ronaldo’s affect, constructed by means of spectacular data, goes past 4 strains, crosses the enterprise world and reaches completely different corners of the world. The worth described is a mirrored image of a worldwide model that conjures up, fashions behaviours all over the world, has attain and frequency,” explains Ivan Martinho, professor of sports activities advertising at ESPM.
200 million from Al Nassr and 150 from promoting
The word from the Portuguese Institute of Administration and Advertising and marketing experiences that, when it comes to earnings, Cristiano Ronaldo at the moment earns 200 million euros a yr at Al Nassr, plus greater than 150 million euros in promoting contracts with international manufacturers reminiscent of Nike, Tag Heuer and Louis Vuitton. On social media, the Portuguese has turn out to be probably the most adopted public particular person on the planet, with a couple of billion followers on his platforms.
Cristiano Ronaldo stays on the pitch and related in his context, however with a legacy consolidated by the transformations which have taken place in others during the last decade. He modified the way in which younger folks all over the world put together to turn out to be skilled athletes, and which means he’s not seen as considered one of a number of private manufacturers of athletes, however because the model, the one reference amongst footballers. Cristiano is, off the pitch, what Pele was on it. The one who places an finish to any dialogue about comparisons,” says Thiago Freitas, COO of Roc Nation Sports activities in Brazil, a North American leisure firm that manages the careers of a whole lot of athletes.
One other vital truth offered by the research is that CR7 generates a median of twenty-two.3 million newspaper articles a yr worldwide, in addition to one other 187 million annual searches on Google. He’s additionally talked about in 4,000 books on Amazon and seems in 63,000 scientific articles.
