Home Car Racing Formula1 Components 1 and American Specific announce new multi-year international sponsorship

Components 1 and American Specific announce new multi-year international sponsorship


At this weekend’s Mexico Metropolis Grand Prix, going down in Mexico Metropolis between October 25-27, Card Members have entry to complimentary Amex Race Radios to tune into commentary from across the observe. Followers with eligible race tickets may also benefit from the Amex Fan Expertise area the place they’ll put their F1 abilities to the take a look at with trivia, design a customized livery to take residence, file their very own F1 driver intro video to share on social media and obtain giveaways, whereas provides final.

All of this and extra, together with the Trackside Lounge within the East Harmon Zone the place Card Members and a visitor can reserve a session, can even be accessible on the 2024 Las Vegas Grand Prix between November 21-23. (Reservations are restricted. Phrases apply.)

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Emily Prazer, Chief Business Officer, Components 1, mentioned: “American Specific has been a unbelievable companion to Components 1 within the Americas and as a supporter of F1 ACADEMY, and I’m delighted that they’ve chosen to increase their relationship with us to grow to be an Official Associate. We look ahead to working with Amex to reinforce the expertise of Card Members at our races and showcasing Amex perks to our current followers in all places we race.”

Elizabeth Rutledge, Chief Advertising Officer, American Specific, mentioned: “We’re thrilled to increase our relationship with Components 1, constructing on the sturdy momentum of the sponsorship within the Americas over the previous 12 months. This demonstrates yet one more manner we’re constantly enhancing the worth of American Specific Membership for Card Members around the globe. With greater than 300 million followers worldwide age 18-34, F1 continues to develop in recognition and as a ardour space for Millennials and Gen Z – American Specific’ quickest rising buyer phase.”



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