There’s been big curiosity from large manufacturers to be a part of the present, with Ford becoming a member of forces with Pink Bull to create an influence unit from subsequent season and Audi becoming a member of the fray for the primary time as a works group in 2026. Honda additionally determined to throw their hat again within the ring by partnering with Aston Martin from subsequent 12 months, whereas the game will swell to 11 groups in a 12 months’s time, too, with Common Motors bringing their Cadillac brand to the party.
Whereas the Grand Prix format stays the primary occasion of a race weekend, the game has tinkered with the schedule by scattering Dash occasions throughout a marketing campaign each season since 2021. It’s a part of a play to guard F1’s roots whereas evolving the general providing to enchantment to an ever-growing and numerous fanbase.
READ MORE: Cadillac receive final approval to join Formula 1 grid in 2026 as 11th team
Domenicali has backed the expansion of the industrial rights holder’s content material streams, with evolution and innovation throughout its editorial, social and digital platforms – which embody its OTT streaming service F1 TV – in a bid to maintain F1 related within the battle for the viewers’s consideration in an ultra-competitive world.
F1, in some ways, has by no means been stronger. Now, with the backing of Liberty and new CEO Derek Chang by means of a five-year deal, Domenicali has the soundness and mandate to maintain his foot on the gasoline in attempting to maintain the game’s exceptional development.
